UNITED COLORS OF BENETTON AND DELSEY PARIS PARTNER TO LAUNCH A COLOURFUL LUGGAGE COLLECTION
Press Release
Paris, 12 October 2023
DELSEY PARIS, the European leader in premium luggage and ranked number 2 worldwide, along with United Colors of Benetton, the world-renowned Italian fashion giant, are delighted to announce their collaboration in the design of a co-branded luggage and travel accessory range.
The technical know-how of DELSEY PARIS and its expertise in design and innovation, combined with the creativity and audacity of Benetton, have resulted in a full collection of luggage and travel accessories inspired by the various eras and styles that have shaped the fashion industry.
The two iconic brands are revisiting some fashion moments of the 90s, such as the Color Block, or the minimalist trend featuring refined design and timeless pastel colors. Each collection is available in a range of formats, from cabin suitcases to checked bags, including backpacks for select ranges and even pet bags.
Made from hard-wearing materials, the luggage resulting from this collaboration is equipped with the latest DELSEY PARIS technology. Every piece of luggage is co-branded DELSEY PARIS x BENETTON inside and out.
Davide Traxler, CEO of DELSEY PARIS: "We are thrilled to be working with Benetton, the iconic fashion brand committed to bold communication, whose vision of diversity and inclusion we share. Our common ambition is to offer luggage tailored to the needs of everyone. The products of this collaboration, embody the very essence of both brands, with vibrant designs that reflect United Colors of Benetton heritage and pioneering technology from DELSEY PARIS."
Massimo Renon, CEO of Benetton Group: “For us, colors have always been synonymous with exploring the world and celebrating its beautiful differences. Working with Delsey is a way to celebrate traveling and collaborate with a worldwide leader in the luggage sector, who shares with us essential values such as refined quality, consolidated know-how and value-for-money, as well as a consumer-centric approach”.
This collaboration reflects DELSEY PARIS's multi-brand strategy, initiated in 2023 by developing bold, high-quality licenses with premium players and leaders in various industries, especially fashion.
The products in the collection will be sold via both brands' websites and through Benetton and DELSEY PARIS point of sales worldwide.
About DELSEY PARIS
DELSEY PARIS is a French historic brand of luggage and accessories, founded in 1946. With over 75 years of expertise and know-how, the brand's Parisian design studio creates innovative and contemporary products to suit all kind of travel. DELSEY PARIS markets its collections online and in over 6,000 shops in more than 110 countries.
About BENETTON GROUP
Benetton Group is one of the best-known fashion companies in the world, present in the main markets with a commercial network of around 4,000 stores. It is a responsible Group that plans for the future and lives in its time, attentive to the environment, the dignity of people and the transformations of society. With a history built on innovation – through color, its revolutionary approach to retail, a unique commercial network and global communication codes that have always sparked cultural debate Benetton Group faces the challenges of globalization with constant investments and an expert, flexible organization, trained for change.
The Group has a well-established identity of style, color, authentic fashion, quality at democratic prices and passion: values that are reflected in the strong, dynamic personality of United Colors of Benetton and Sisley.